SEO Most Important Factors

Yesterday a friend of mine had an interview at a web design firm for SEO Analyst position. He was asked a couple of questions one of which was: “What are 3 most important on-site, and 3 off-site factors that influence search engine rankings?”.
I decided to list here my answer to this question. Again, it’s not about PageRank value but about search engine rankings.

On-site factors:

  1. Qualitative content enriched with keywords.
  2. Title, meta, and h1 tags optimized.
  3. Website hosting stability.

Off-site factors:

  1. Links from relevant and trusted resources.
  2. Relevant anchor text of inbound links.
  3. Diversity of linking sites.

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