Category: Reviews and ratings

  • Ultimate Guide to User-Generated Content Marketing With Examples

    Ultimate Guide to User-Generated Content Marketing With Examples

    Reading time: 15 minutes User-generated content (UGC) is quickly becoming the cornerstone of effective marketing strategies.

    In fact, according to recent studies, 92% of consumers trust recommendations from friends and family over any other form of advertising.

    Additionally, UGC has been shown to increase conversion rates by up to 10% and improve website engagement by as much as 20%.

    These statistics highlight the tremendous potential of UGC as a tool for businesses looking to build brand loyalty, drive engagement and reach new audiences.

    In this ultimate guide to UGC marketing, we will explore the various forms of UGC, the benefits it offers, and provide actionable user-generated content tips and real-life examples to help you effectively leverage UGC in your digital marketing efforts. 

    Whether you’re a seasoned marketer or just starting out, this guide is a comprehensive resource that will provide you with the tools, user-generated content marketing examples, and insights you need to take your UGC marketing strategy to the next level.

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  • Negative Reviews: The Bright Side of Bad Product Reviews

    Negative Reviews: The Bright Side of Bad Product Reviews

    Reading time: 15 minutes

    It is difficult to determine the exact number of people who leave negative reviews as it depends on various factors such as the type of product or service being reviewed, the overall satisfaction of the customer, and the platform on which the review is being left.

    However, according to a study by BrightLocal, 63% of consumers are more likely to leave a review if they have had a negative experience.

    It gets better though:

    It’s okay to receive negative feedback.

    The shoppers expect to see negative reviews because:

    • They want to know the full range of experiences that other customers have had with the product or service.
    • They want to see the pros and cons and make an informed decision on whether to purchase the product or not.
    • They believe that no product or service is perfect, and it is unrealistic to expect only positive reviews.
    • They expect transparency and honesty from the company, which can build trust and credibility.

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  • 25 Best Product Reviews Apps for Shopify in 2023 [Free and Paid]

    25 Best Product Reviews Apps for Shopify in 2023 [Free and Paid]

    Reading time: 30 minutes

    95% of shoppers rely on customer reviews to evaluate a product or run product research.

    That’s what Baymard’s large-scale usability testing has found.

    (And no matter how amazingly looking or well-written your Shopify product pages are.)

    Most of your site visitors will likely swipe the product information down to the reviews Shopify block (or spec sheets).

    So what is to be done?

    It is getting the best review app for Shopify that can turn the user review section into a competitive advantage.

    This article is designed to answer the big question of “What is the best review app for Shopify?”

    With over 900 product review apps available on the Shopify app store, we’ll do our best to cherry-pick solutions based on the most unbiased assessment.

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